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Reasons to Add Video to Your Marketing Strategy
How adding video to your web site can help in adding
customers to your business.
With everything small
business owners have on their plate, itís probably difficult to
imagine finding the time to produce and post videos on your Web site.
You may be a plumber, doctor, dentist, exterminator or retail shop, what
do you know about making a commercial video, do you have $10,000 in
video cameras that shoot hi-def with external microphones ?
Do you have the expensive editing programs, graphic programs,
music library and ability to blend things like voice-overs?
Think about that for a second. You only have one time to
make a good first impression, donít let your grandson make your
business video. Why I should have a business
video and see. Google
will do a business website starting at $300 and a Youtube business
marketing video starting at $100. This is a professional website and
video, we have done thousands of them.
If you think you can do it
yourself with a cheap digital video camera or even a cellphone a video
camera you are so wrong. You
probably might get away with the video portion if you shoot in High Def,
but a real professional video production needs external microphones,
like wireless or shotgun microphones like the movie industry uses.
Most home made videos sound terrible. Why I should have a business
video and see. Google
to find business products and services. Do
you Google? Yellow pages was used back in the day, today consumers
Google for all their needs, entertainment, where to go, where to
vacation. Looking for restaurants, doctors, dentist, plumbers,
exterminators, anything and everything.
If you Google your business is it listed. Why I should have a business
video and see. Google
It attracts visual
weíve all learned in recent years, different people learn in different
ways. Some people learn best by seeing things demonstrated rather than
reading or listening to someone talk about it. Adding video allows you
to better reach visually-oriented customers.
builds your search results. Google
has added content such as blogs, video and images to what their engine
indexes and returns in search. Recently, the company said such content
is returned in one of every
promotes your products or services. For
retailers, whatís more likely to make a sale Ė a static picture on
your Web site of your chain saw, or a video that shows how quickly it
can cut down trees? If youíre a service business, video allows you to
interest prospects by offering free samples of your trainings or
gives good customer service. Instead
of handing them a lengthy installation manual, customers can play a
video on your site and learn how to set up your product.
you have an outgoing company executive who could simply talk to the
camera about what you do and why youíre better than the competition,
it can be very welcoming. It feels friendly and makes customers feel
more comfortable contacting you. Having a video lets everyone see you as
a real live human being talking about who you are and what you do.
It taps into the power of YouTube. Besides posting your videos on your own site, you can also post them on YouTube. Roughly 250,000 of all Internet users visits Youtube every day. Consumers are viewing hundreds of thousands of videos. Itís an increasingly popular place to find how-to information, and using YouTube gives your business a chance to find entirely new customers from outside your existing network of contacts. Why I should have a business video and see. Google link here
You need a good website for social media, but a lot more websites to search through than videos. They are searchable independent of your website. We use programs for search engine optimization that are used by the New York Times and CNN.
YouTube now gets the 2nd most of visitors per month right behind
Google. How many videos do you have for your business?
an excellent way to get in front of potential customers, clients or
videos give you the opportunity to talk to your potential customers with
your face, your words, showing who you are and what you are all
about. A video
makes it personal.
you to make a TV
sales pitch and a fraction of the cost. Videos
gets you noticed.
you to educate. Videos
Plus they are a great way to get one or more listings on the
first page of the search engines.
Not only can you have your website showing up when someone searches
for your product or service. You can also have a couple of videos
show up as well.
If you want to join social media, then call me
"Bill" 541 531-3691 and lets discuss your project.
WEBSITES DESIGN AND YOUTUBE BUSINESS VIDEO PRODUCTIONS
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